Atlas Group renewed 14% more revenue this quarter using Otto

Atlas Group, a B2B logistics platform with $40M in ARR, renewed 14% more revenue in Q1 than the analyst forecast said they would. Their CRO credits Otto, a NatorOS workflow we built with them over six weeks last fall.

What Otto does

Otto is not a replacement for the account exec. It is the thing the account exec used to do at midnight. Every Monday at 6am, Otto looks at every account due for renewal in the next 120 days and produces three things:

• A draft proposal with the right pricing tier and term, citing usage and contract history.
• A churn-risk score with three specific reasons, tied to product usage signals and CRM notes.
• A list of accounts that have changed materially since the last QBR and need a call this week.

Every output is queued for the account exec's review by 8am Monday. The AE accepts, edits, or rejects each one. Otto learns from the rejections.

Why it worked

Atlas's AEs are good at relationships and bad at prep. Before Otto, they spent twelve hours a week pulling Salesforce reports and reading Gong calls before each QBR. That work is now done before they sit down on Monday. The AE walks into every account meeting prepared, with the relationship intact, doing the part of the job they are good at.

The 14% lift was not from Otto closing deals. It was from AEs having time to do the second outreach on every account, run the upsell conversation they used to skip, and catch the three accounts on the churn-risk list before they actually churned.

Atlas is now building Iris, a customer-support workflow, on the same NatorOS stack.